Mozzarella is now the most popular cheese in the world. The little white balls are flooding the market.
In Italy, mozzarella is such a lucrative business that the mafia took it over. Major producers are suspected of having links to the mob. This move has generated several health warnings such as the dioxin scandal in 2008.
These controversies have open a space for new Italian cheeses such as burrata. This marketing counter-attack wants to make people forget mozzarella bad reputation.