THE TASTY STORY OF BANANIA

Controversial marketing

Format: HD
Duration: 60 ’
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Available versions: French
Rights: All rights / Worldwide

Synopsis

The Banania chocolate powder recipe was born by chance in the mind of a Frenchman, during a trip to an Indian village in Nicaragua.

He started manufacturing on the eve of the First World War. Quickly, Banania forged its identity using the patriotic image of an African infantryman and with a slogan that would later become a subject of controversy.

After two world wars and the dismantling of the French colonial empire, it remains one of the country most famous brands.