Ecological disasters, asphyxiating pollution and ever present environmental risks, make California a test case for climate change. The peak period for forest fires is expanding while drought is becoming commonplace.
Fortunately, the richest state in the USA is the most advanced on environmental initiatives and much involved in this cause. Prestigious universities, technological centers and municipalities are a test case on many ecological issues.
Fashion, cinema, lifestyle, but also large natural spaces are all areas invested by Californians aware of their impact on the environment.