CHRISTMAS CHALLENGE FOR PRINTEMPS IN PARIS
The magical appeal of window displays
The department store Le Printemps was created more than 150 years ago and is considered an institution in Paris. It is, of course, a temple for shopping but also a real attraction thanks to its spectacular window displays.
However, to keep its seductive power, Le Printemps must reinvent its window dressings every year for Christmas. Indeed, the stakes are high since, during this period, sales reach 1/5 of its annual turnover.
This film immerses us in one of the greatest actors in Christmas shopping.