In France, 10 million tons of food are being squandered each year.
To fight this unspeakable waste, regulations have been adopted. Since 2017, the law prohibits supermarkets to throw away unsold food and requires them to give or recycle it. Thus, obsolete products become a new business.
Stores have to manage their past sell-by date products and companies have positioned themselves in this new food recycling business. What are the limitations of this promising market?